Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers rapidly place bids for ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their advertisement is displaye

Banner ads are a ubiquitous form of online advertising that appear on websites. They come in a variety of sizes, from small, rectangular layouts to larger, standout formats. Banner ads can be interactive, and they often display graphics along with copy. Their primary purpose is to capture user interest and drive leads to a specific URL. Strateg

Interstitial ads showcase themselves between content on a webpage, grabbing user attention. They provide a potent way to reach your target audience, driving awareness. By carefully placing interstitial ads, you can significantly improve your campaign's performance. Develop compelling ad creatives that capture user curiosity. Reach your ideal audi

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who deceive systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in under